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A process for creating media.


In this Journalism Process, you'll learn how to create short digital stories, like documentaries and audio slideshows, describing how civic issues affect your community. You will learn both how to become a more effective consumer of media narratives, how to share your own voice, and also about an important civic problem.

You will learn how to use digital media to deliver your message. Your ability to get information, communicate, and organize depends in part on your ability to master new digital technologies. This includes both how the technical skils for create video- and web-based as a media and how to use the design process to effectively conceive and execute the production of media products.


Many of the things that affect your life: the availability of good jobs and good food, the safety of your community, access to health care, and the quality of the environment, are examples of civic issues—problems that affect not only individuals, but many people in a community. Your ability to address those issues depends on your ability to communicate those issues to others. Part of your responsibility as a member of a community is to make it a better place. Creating civic media using the journalism process can help you do that.

The Design Process

IMMERSE In this first step, professional journalists get to know the communities and topics they are covering. You, however, are already immersed in the community that you will be covering. In the IMMERSE phase, we will be getting to know each other and thinking about news and journalism, and the role it plays in our society.

FOCUS Next, you will decide what you want to do for your project. What topic will you cover? How will you approach it?

PITCH Professional journalists have to convince others that their work is worth pursuing. Based on the work you did in the FOCUS phase, you will work with your team to create a convincing argument for why you should, and how you will, create your story. 

REPORT Through reporting, you will hear from many perspectives about the topic you have decided to cover. You get to learn how to use new equipment to capture your interviews, as well as do research.

NARRATIVE Now that you have the information you need to tell your story, you get to bring it together. Narrativizing your work is not easy--you have to make hard decisions about what gets included, what gets cut, and what you need to go back and REPORT for more details. You will get to use technical software to do this work.

EDITORIAL REVIEW This is the chance to have others check out and give you feedback on your work. After your work has been reviewed, you may have to revisit other steps in the journalism process. However, this makes your work even better.

DISTRIBUTE Finally, you get to share your work and reflect on what you did.

You may or may not do these steps in order, but put them together and you will have the guidance for your own digital story!