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Defining Measures of Success


Measures of Success are end results that indicate if your idea have made an impact in your user’s lives. Define Measures of Success to define the change you want to make in the world and what your solutions needs to accomplish to get there!

Effective ways to do this include:

  1. Print these sample Measures of Success for your teams to review at your meeting.
  2. Think about the big-picture impact your team is trying to create and the smaller changes that leads to the big-picture change.  
    • “What are we trying to change?” “What are the indicators of that change?”
  3. Brainstorm short, medium, and long term measures of success.
  4. Cluster and pick 3-4 M.O.S that your team can use to help in Ideation and in Test.
    • Be sure to pick long-, medium-, and short-term measures so that you can understand why your team is doing things (long- & medium-term) as well as what you are doing (medium- & short-term).
  5. Share your M.O.S. with your studio lead or mentor so they can tell you about things to look into or to avoid with your team's current focus.

Network Best Practices

Make short-, medium-, and long-term M.O.S. like Swipesense

In the early stages of their project, Swipe Sense made M.O.S. for long-, medium-, and short-term measures to set their goals.

  • Long-term measures focus on the big-picture impact that your team hopes your solution will make if it is designed properly.
  • Medium-term measures focus on what it would like if your teams solutions were being used as intended, which should ultimately lead to long-term success.
  • Short-term measures focus on what your solution needs to do before users would even be able to use it as intended.

Construct M.O.S. that goes along with HCWs like DFA Case|CIA 

DFA Case|CIA’s FCA sponsored projects formed the HCWs below to reduce distracted driving among teens. To achieve their impact, they created M.O.S. below that address their solution and possible impact. The FCA employees were excited to hear about the specificity of the HCW statements and gave them feedback on which HCWs to prioritize as the team move forward.

The HCWs the team was addressing were:

    1. HCW make young drivers more aware of their environment while driving?
    2. HCW reduce the cognitive load on drivers while completing driver-supported activities in their car?