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Team 5

Team 5

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Catherine Chung

Hey team! This is CC from DFA National. Yall did so much this term and it shows from your pack. Seems like your team got the most user interaction! Let me know if yall want clarification or have questions on my feedback. Looking forward to seeing where the project goes next term!

Like
- Wonderful overview of Caroline and Friedreich’s Ataxia.
- Like how yall highlighted how you used empathy to understand her experience and emotions of having this disease.
- Great storytelling of your whole process. I could see the consideration yall put into for every direction you took the steps. Glad yall documented the project well enough to have pics for all parts (synthesizing insights, interview clusters, baking with caroline etc.)
- Liked how your stated exactly what you did under the headers. #nice
- Glad you got to bake with Caroline and observe her experience! Also glad how you got feedback on initial brainstorm ideas. Seems like other teams really didn’t get the opportunity :0

Wish
- Nice how yall have branding research. Not sure if I understood the exact reason behind why you included the branding research. Were you looking at existing solutions in the 3 areas of innovation? Who are the “parties” that are discussing the “it”?
- Wish I had some close(r)-ups of the concept sketches. Didn’t really have a clear idea about what your solution would actually entail.
- Wish you had research showing what existing products are out there. You include a sentence in “Final Direction”. Would be awesome to see what kind of things are out there!

Questions
- When you say “Appeal for users outside of Caroline” in Final Direction do you mean others with FA or others facing similar problems?

3 years ago ·

Ari Ashpis - Hi CC, I uploaded the final version of our process pack if you are interested in seeing the completed project. Thanks for your feedback

3 years ago

Ari Ashpis

Process Pack Insights:

add market research and solution justification
add pictures and explanations of final directions
add Caroline's feedback when given

3 years ago ·

Ari Ashpis

New High Point: Corine did come!

3 years ago ·

Ari Ashpis

High Point: Did a lot of sketching and model making
Low Point: Corrine's "migraine," seeing Cassidy's Face #burn #dfaburn

3 years ago ·

Ari Ashpis

Low Point: No other team showed up to the studio meeting
High Point: still got work done and 4/6 people were wearing stripes

Upcoming High Point: Ari's haircut

3 years ago ·

Ari Ashpis

High Point: Corrine's haircut is back as our high point. We made our first prototype.
Low Point: Aaron is not dressed up as bob ross anymore

3 years ago ·

Ari Ashpis

We did not gain more insight into our product itself but we have a better understanding of how the branding and presentation of it. Caroline said that a product that labels its user as disabled is a very strong thing to do. The product we design needs to be a good product that anyone can use, not a product for disabled people. It needs to be able to fit on the shelves of Target or Wal-Mart.

3 years ago ·

Ari Ashpis

Fun Fact of the Day: "Biscotti" is plural and "Biscotto" is singular

3 years ago ·

Ari Ashpis

High Point: being the first group to post their high point and figuring out all of our issues with google docs.

Low Point: Corinne's haircut has lost its novelty and going to the wrong Scallywag tag

3 years ago ·

Ari Ashpis

High Point: Baking cookies with caroline, Corrine's upcoming haircut, Aaron's Birthday.
Low Point: being so good that everybody is jealous of our team and its awkward to be in DFA meetings now around other teams.

3 years ago ·

Ari Ashpis - another low point: ran out of Caroline cookies

3 years ago

Ari Ashpis

Baked with Caroline today and we got feedback from our initial brainstorm of solutions from the meeting on 10/11.

We now have more focused directions to ideate around

3 years ago ·

Ari Ashpis

Back from the bathroom

3 years ago ·

Ari Ashpis - also got a drink of water on the way back, kinda of counter-productive to the previous action

3 years ago

Ari Ashpis

Went to the bathroom

3 years ago ·

Simeon Wallis joined the project

3 years ago ·

Ari Ashpis

Highpoint: Ari made banana bread and Corinne's enduring haircut, Caroline is down to cook with us

Lowpoint: Team has not had 100% attendance yet, but it was all excused absences no one is playing hookey on my watch

3 years ago ·

Corinne J Boroff joined the project

3 years ago ·

Ari Ashpis - This our shared google drive folder. All of our work is posted here

3 years ago

Michelle Baverman joined the project

3 years ago ·

Emily Sabol joined the project

3 years ago ·

Aaron Ringel joined the project

3 years ago ·

Sydney Ward joined the project

3 years ago ·

Marnie Chang joined the project

3 years ago ·

Jillian Kavinsky joined the project

3 years ago ·

Mallory Barkocy joined the project

3 years ago ·

Ari Ashpis joined the project

3 years ago ·

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