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How Can We provide better food access to residents in the South Side neighborhood of Columbus?

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Eric Vinyard

Here is the link to our video!

https://drive.google.com/file/d/0B0LShf9j2qfXTGJBYTYxUlhfR3c/view?usp=sharing

2 years ago ·

Catherine Chung - Great work team! Congratulations on all you accomplished throughout the project. From creating a partnership with the Reeb center to building the cards, yall have achieved so much in this past month. After submitting the video, there is no requirement from our end for you all to continue the project, but as more than half the cards were picked up at the center, I feel like it would be cool to collect some stories from those who have used your card.

Once again, congratulations on finishing a project spring and we will be in touch about completing the DFA New Studio Application process within two weeks! Please let me know if you all have any questions in the meantime.

2 years ago

Ben Albert

Recipe cards were initially taken on Tuesday and set up in the store. We returned on Friday to find that more than half of the recipe cards were taken. We spoke with the staff at the store and the response to the cards seems very good. We dropped off an additional recipe and signage based on what we thought would make the setup more appealing. We will return again next week and get more feedback.

2 years ago ·

Catherine Chung - Good numbers. Over half means something! Would be awesome to get some stories from those who picked up your cards.

2 years ago

Eric Vinyard

We have uploaded a prototype of a recipe crd for the store in the file section! Pictures of the food are our own as well!

2 years ago ·

Catherine Chung - Hi team! Saw the recipe card in the Files. Yay for real picture of the food. Did yall make the food using the center ingredients? That’d be interesting haha

As for the user journey of the card, what I’m imagining is 1. people will buy ingredients based on the recipe cards with their loyalty card 2. cook the food 3. people coming back to the center to buy more food later with the acquired credit. I see connection between loyalty cards and people coming back to get food, but not sure about actually cooking the food. Interested to see what yall find from the interviews at the store later this week! It’d be good to check what you find from the interviews with the measures of success yall made couple weeks back as well.

Best of luck with this week. Looking forward to seeing your video!

2 years ago

1 person agrees

Eric Vinyard

We are preparing to implement the cards next week!

2 years ago ·

Eric Vinyard

We are currently troubleshooting the recipe cards and recipe making process! Check out the video in the files section!

2 years ago ·

Eric Vinyard

We have formed a recipe from a group of ingredients at the store. We are working on card formatting and style and hope to have the cards implemented in the store beginning next week at the latest. We will be determining a way for the continued implementation of the cards as a group to continue after the project stage has been completed as well.

2 years ago ·

Catherine Chung - Thanks for the update Eric + team! I checked your update on the feedback session as well.

Looking forward to seeing what kinds of card prototypes the team has designed. I’d love to see some photos of them! Another note to take some pictures of testing the cards at the center.

I like how you all are thinking about the long-term plan to continue to implement the cards in the center. And the implementation plan will make more sense when the cards are tested and iterated from user feedback! Some questions I have around the testing plan are: How will the recipe card encourage the members to cook the meals? How are you all tracking/documenting that information?

Hope you all had a great spring break. Best of luck with testing your cards!

2 years ago

Eric Vinyard - We will aim to address all your concerns and questions CC! :)

2 years ago

Eric Vinyard - There is a version for one of the recipe cards up in the file section now CC, and we should be printing them tomorrow!

As for how the cards will encourage members to cook the meals, if the patrons at the store shop with the proprietary loyalty card that the store has, they can gain dollars back to actually spend at the store again. This way, the more that people shop by utilizing the recipe cards at the store for their ingredients, they will actually be able to spend more money at the store later on and obtain more food.

To address the question about the tracking and docking of information. We plan on doing interviews at the store later on this week. The center has media release forms, so if we want to video anyone we should be able to. We are also printing only a limited amount of cards so as to track how many are taken once the week is over and gauge initial interest in the program.

2 years ago

Eric Vinyard

Check out a short clip in the file section from our Reeb Center meeting the other day!

2 years ago ·

Eric Vinyard

We meet with both Greg and the Site Manager Nicole yesterday to pitch the project to them and they are all in! We will start the implementation phase after Spring Break, but we are all excited to see how this goes!

2 years ago ·

Catherine Chung - Congrats team! Have a great spring break and excited to hear back from yall in a week!

2 years ago

Eric Vinyard

We have determined that we will be trying to interview Greg tomorrow while we catalog food and get footage for the video at the end of the round.

2 years ago ·

Kirsten Tindal joined the project

2 years ago ·

Nicole Riemer joined the project

2 years ago ·

Catherine Chung

I’ll post my feedback separate from the thread.

Hi Team! Thanks for the update. I now have a better understanding of why you all focused on the Reeb Center and those who use the center. I am a bit confused by the latest update so here’s what I got: you all want to design a solution that help the center utilize their resources better. A general idea y’all have is helping the residents utilize the food better by either the recipe cards or the app.

For the next update, please provide a clearer description of what change you all are trying to make and how your solution is making that change! That'll help me get an easier understanding of the situation and how I can provide feedback to support you all.

As you all move onto building the ideas and testing them, here are couple resources I recommend you all to check out:
Defining measures of success: What are you trying to change from making the recipe cards & app?
Build to Test: What is the underlying assumption of your idea? What are you testing from building the idea?

2 years ago ·

Eric Vinyard - I think answered your questions CC, but let me know if there is more you would like to know about! I started a feedback session under the tab, but I am not sure if that is where was best to post it lol.

2 years ago

Ben Albert joined the project

2 years ago ·

Nicole Tindal joined the project

2 years ago ·

Eric Vinyard

We have determined that we are altering the scope of the How Can We question from the experiences we have had at the workshop and from the user interviews we have conducted. We are now aiming to address the optimization of the food that is purchased at the center so as to impact those who directly use the center and its services. The aim is to utilize resources that the center already has access to to further impact the lives of the residents on the South Side. We are aiming to introduce recipe cards into the shopping experience of the store to combine education with larger purchasing power to increase food yield for those who consume primarily from the store's offerings. More details will be coming.

2 years ago ·

Catherine Chung - Hello team! Excited to see you all start the Round 3 projects. Altering the scope of the HCW question and focusing on user and place is a natural part of the process (reframe)! I get the general gist of the 'optimization of the food purchased at the center' means, but not entirely sure what you all mean by that since that's such a broad area. Would appreciate if yall could elaborate a little on that!

As for the recipe cards, what insights brought you to the recipe cards (Immerse + Reframe)? As you reframe the scope of the HCW, it’s important to focus in the stories and insights you have gathered from the user interviews. Other than the recipe cards, what were some of the ideas you all have considered (Ideate)?

2 years ago

Eric Vinyard - We will probably still need to elaborate on this a bit mire CC, but here is our general idea: the resources at the center are plentiful, but not fully utilized. All the ideas that we were espoused at the workshop were good, but every one except one was around a user who has no tie to the center directly. We could try to tackle the issue around homelessness, but we found that the more we focused on them, the more our issue drifted away from an issue of food in particular. The other issues would be that we do not have the time to affect the population in the same way as we would with directly interacting with the people who use the center immediately.

The recipe cards were a result of the realization that most of the people who use the center are not taking advantage of the resources that are offered to them but they are still interested in food. The center can maximize their effect on the populous by better utilizing the resources at their disposal, and the resource distribution will directly effect food issues that the store itself was set up to help address.

2 years ago

Eric Vinyard - I will answer more of the questions as I can.

2 years ago

Eric Vinyard - Some of the other ideas that we have thought of are the community coupon idea and the modular storage containers for the homeless residents to use for the Reeb Center. In addition, there was an idea to make an application for the store that would basically allow those to residents to harness the power of a database of menus to determine what they could make from an aggregation of ingredient inputs that they have. This last idea is where the idea we are working with now was extrapolated from. We have adjusted the project based on our resources and timeline, while proposing the basic outline for that application as our second project team. This will allow potential growth for the future, while at the same time allowing us to gauge interest on a basic level before hand with physical implementation in the collaborative space.

2 years ago

Jean Paul Pompeo joined the project

2 years ago ·

Eric Vinyard joined the project

2 years ago ·

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