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University of Cincinnati (Teams 1-6)

How can we help increase interaction and empathy between community members by looking at the issues they deal with in regards to safety, commerce and community involvement?

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Michelle Baverman

Weekly Update:

So so many exciting things have happened in these past few weeks for UC DFA!

1. We got accepted into Round 4 of the application process! WOOO
2. We met as a studio and discussed our goals and thoughts about how this year has gone. We bounced around ideas and brainstormed about the fall semester...deciding that we want more focus on one common goal, have events such as skillshares and workshops to promote DFA and help our members learn new skills, complete one visible, short term project before the semester ends, and achieve a 50% non daap member rate. We have big goals and intend to achieve them!
3. Studio Leads met as a group and discussed more in depth how we are going to achieve above goals.
4. Michelle pitched DFA to the student activities board and we got approved as a campus organization! WOOO
5. We interviewed with DFA National and it went super well, they gave us some great things to think about in terms of how we will market DFA come fall semester, what kinds of projects we will work on, and how we will delegate roles/tasks. They were awesome and we can't wait to hear if we get accepted into DFA!

Next week: we should be planning more about how our summer will be structured, what plans need to be made, and how the studio leads will effectively communicate with one another and everyone else while we're in different cities. We also need to think about planning for researching and project scoping before school starts in the fall!

Potential obstacles: school is almost over and Mallory and Michelle will be moving for co-op, which is a big change, so we just need to make sure we stay well connected!

Big decisions: what will be done over the summer and how? We need to nail down an agenda of sorts or at least a check list of what we think should be figured out over the summer.

high point: SAB approval! DFA National Interview! SCHOOL'S ALMOST DONE

low point: finals week almost killed us

3 years ago ·

Jia Lu Ni

3 years ago ·

Jia Lu Ni

Team 3 Update:

Since our last update, we put together the video for our local business tour solution including filming a mock tour to help people visualize what the tour might look like. It was definitely difficult trying to capture the depth of our work in such a short segment, but this challenged us to tell our story as concisely as we could.

Next steps for this moving forward with this solution would be choosing how many businesses would be included in a tour, which businesses, max number of participants, cost, frequency, timing, marketing, and other details.

Obstacles would just be getting feedback as we make these decisions from stakeholders so that we can be sure the tour appeals to those who it will include, vs us just making decisions because it seems to make sense from our perspective.

High point: Getting to the next round for DFA! Also, only 2 weeks of school left!
Low point: Only 2 weeks of school left...

3 years ago ·

Gina Griesdorn

3 years ago ·

Gina Griesdorn

Team 1 Update:

This week we had a brainstorming session of some activities that could compliment our Foodapalooza event. We did a great job coming up with a variety of ideas that would be fun and engaging for all community members.
This coming week, we will hope to get more logistics and planning in order for Foodapalooza. The high point for the week was making it to the next round in the application process! The struggles with this week is the busy schedules and workload that we all have due to the semester end quickly approaching.

3 years ago ·

Alexandrea Marie Lohmann

Our team worked hard this past week to create our segment of the video as well as designing a passport mock-up to show potential local businesses that would be interested in taking part. We also went and talked to an owner who expressed interest in the idea of a passport and a web of incentives within the community.

High Point: Pulling a successful segment together, and recording the Jenco Brothers owner.

Low Point: Very busy!!

Future: Price checking for creation of the passport booklet, as well as recruiting more businesses to take part.

3 years ago ·

Alexandrea Marie Lohmann

3 years ago ·

Gina Griesdorn

Team 1 Update:

Team 1 has done a great job creating all of the advertising for the event Foodapalooza. We all contributed to our video by creating these advertising mockups, while others collected visuals for our video, wrote a script, recorded voice over, and compiled video.

The biggest obstacle we faced this week was the time crunch for the video. It was hard to work around a variety of schedules, but our group was flexible with one another which made the timeline work.

The low point of the week was the time crunch along with many people having a lot of other obligations to attend to.

But we made it through and completed our video which was a great accomplishment.

3 years ago ·

Gina Griesdorn

3 years ago ·

Madeline Engle

TEAM 5 UPDATE:

Our team is awesome! We worked so hard on completing a more realistic looking version of our app for our video. We each carried a little bit of the weight and it turned out so great! From sketching the original concept, to translating it digitally, to then revising it along the way in comparison to Yelp. Also in finding time to meet early in DAAP to film our video + interviews.

It was a bit difficult to gather our group members, especially with a few on co-op, but, again, we all found ways of sending things digitally and it turned out great and polished!

A low point for the week was that we are so incredibly busy with final projects and crits!

A high point was that we were one of the only groups to turn in our video on time (go team, celebrate!)

3 years ago ·

Madeline Engle

3 years ago ·

Corinne Hirotsu

Team 6 update:

Our team is working as hard as we can to meet our Thursday deadline, considering we currently only have three team members. We are working on making a physical prototype, as well as contacting businesses to talk to/feature in our video.

Over the next couple days, we will have to push to meet our deadline, but I believe that the three of us can pull it off!

One of the main things we have to ask the businesses is whether they would prefer the bag to be one design for all small businesses, or different designs for the different businesses. This will drive our ultimate decision, and help us narrow down our tasks.

Our main obstacle is that we currently only have three people in our group, but we will hopefully be able to get everything in on time.

Our low point for the week is probably the fact that we lost another group member, but our high point for the week is that despite this, we're determined to get everything done!

3 years ago ·

Corinne Hirotsu

3 years ago ·

Jia Lu Ni

Team 3 Update:

Our team got together today to figure out the details of our video portion. We have decided to break it up into 5 sections (similar to our midpoint presentation) in order to tell the story:
o 1. Introduction (Audrey): Initial ideas, idea we chose, how can we statement
o 2. Background (Ayla): why at orientation, why freshman students, etc
o 3. Research (Jia Lu): reactions from students, parents, small businesses, and survey results
o 4. Describe the experience (Jack): describe actual event, time lapse voiceover
o 5. Next steps/what we would have done differently (Melissa): better pool for survey, reach out to more businesses, finalize details/pricing/etc

We are going to contact Island Frydays and Taste of Belgium on Short Vine tomorrow to see if they wouldn’t mind us taking videos in their stores and also if they can provide samples for the video. Tuesday between 5 and 6 is the only time that works for all of us, so we will video the experience in this hour. Until then, we will each draft up what we are planning to say for each of our parts and will discuss when we meet Tuesday, then set up individual times to video those parts.

Obstacles might be if Island Frydays or Taste of Belgium do not want to participate, then we’ll have to find other businesses. Another obstacle might be video editing—we aren’t experts but I’m sure we can figure it out!

Big decisions will be individual scripting, then editing to make sure our parts will be cohesive for the video.

Low point: lots to do!
High point: put together a pretty solid game plan for the video

3 years ago ·

Jia Lu Ni

3 years ago ·

Gina Griesdorn

Team 1 Update:

Since our last meeting, we made great strides researching and interviewing community members and local restaurants in the area. Through this research we have found that many local restaurant would be very interested in the event. Many restaurants suggested to have a supplementary game or entertainment factor to engage all community members. We also received positive feedback from community members. Many community members also believed that by creating an event that supports local businesses and also engages community members will help decrease the divide between the various groups within the community. This event will also support the local restaurants that want to engage and connect with the community and really participate in the community of Clifton.

This coming week we will begin compiling imagery and interviews for the video explaining Foodapalooza to share with DFA.

The biggest challenge we will face is the short timeline we have and also the uncertainty of business participation for interviews for the video.

The biggest decisions we are making at the moment is figuring out the best way to visually communicate our idea through our video. We are striving to show local businesses, explain our event, and also get testimonials of how the event will help the community.

The high points for this week is the positive feedback we have received from local businesses in Clifton and also community members in the area as well.
The low point for the week would be the conflicting timeline of Spring Break.

3 years ago ·

Gina Griesdorn

3 years ago ·

Jillian Kavinsky

Team 2 Weekly Update:

Since our last meeting, most of our work has centered around research. Some of the feedback we received included questions on how the businesses themselves will benefit, and if there will be any disadvantages to the app/map combo from the businesses' perspective. We continued to interview more local businesses, and a few of the insights that stuck out to us were these:

--One business was interested in having a platform built into the app that would enable the businesses themselves to add important bits of information that they feel is specific to their local community: items such as the business' story, its vision/mission statement, and anything else that sets it apart from the corporate chains, with an account that they would be in charge of and could update as needed. After hearing this, we asked subsequent businesses if this is something they would be interested in, and all of those interviewed said that yes, they would love to have an interactive platform from their side.
--Another owner was wondering if there would be any opportunity for us to expand in the future to the rest of the city. We are not sure of the feasibility of this for the time and purpose of the project specifically, but if all goes well and we are able to make it sustainable and working, we would definitely like to look into extending to the rest of the city. For now, however, we think it best for us to stay in the Clifton area.
--One owner we talked to really liked the idea of the map, but thought the app would be too much work for us to make, from a pragmatic stance. We discussed it for a bit, and his concerns weren't with the idea itself, but he just did not see it generating enough interest, were it solely focused on Clifton. This is something we plan on looking into a bit more in depth this upcoming week.

Since we have been lagging a bit on our progress of the wire frame of the app, we need to really get cracking on that this week. Also, like we said before, we want to see if there are any more pragmatic solutions to the actual implementation of the app.

Obstacles we face this week: we are clearly getting down to the wire in terms of timing. Also, we have been having a few communication issues among the team, mostly regarding responsibilities and scheduling. Something that is becoming much more apparent now that we have only a week left.

Big decisions: do we want to rethink the app altogether this late in the game? This is a tough one, considering how little time we have and the amount of research we have put into that part of our project. But, much of our feedback points to us needing to seriously rework our idea, if not removing the app altogether.

High point: We got some awesome feedback from businesses and other sources this week, which helped us with our target audience significantly.
Low point: Because of spring break, we had a very difficult time communicating, and were much less productive than we ideally should have been.

3 years ago ·

Jillian Kavinsky

3 years ago ·

Jia Lu Ni

Since our last meeting, we talked to Rohs St Café about our solution and they were interested and suggested possibly offering discount prices for those participating in the tour. We also talked to Tea N Bowl and they were interested as well but needed more information. For example, they wondered whether participants would be buying dishes or if Tea N Bowl would provide samples. This is something for us to consider: for restaurants/cafes, would you have the freedom to choose what you want to try or would the business give you one offering? Or maybe the business has a few options of samples? Another thing we accomplished was putting up a survey and collecting the results (https://www.surveymonkey.com/results/SM-LKXXJ5P7/). Follow the link for the responses, but overall, the data was not quite as black and white as we thought it might be. Most people had visited the neighborhoods (Calhoun, McMillan, Ludlow, Short Vine) and almost everyone visited these neighborhoods between 1 and 3 times a week. However, we think that the results may be a bit skewed because we posted the survey to Facebook, which means that most likely the pool included our friends (most in DAAP, and DAAPers tend to be a bit more adventurous/willing to explore than other colleges), so we think that it would be more effective to give the survey to a more random pool of people (for example sit in TUC and hand out surveys to random students). There were some interesting insights though, such as:
o “[I go to] Chains for the most part because when I go with friends they feel more comfortable going to locations they have been to/heard of.”
o “[I spend more time visiting] Small businesses. I think coming from out of state, I like to try to explore the unique business Cincinnati has to offer because I can go to the bigger chains at home. The smaller businesses is what makes parts of Cincinnati special.”
o Clifton is “on the rise but also falling very much into a cookie cutter feel”
o Clifton has “some gems, but most of the area is either too dangerous or too commercial to visit often.

In the coming week, we plan to put our video together (including how we want to tell our story, scripting, actual video footage). We are thinking a time lapse of a simulated tour with a voiceover describing our solution might be effective!

Obstacles for us this week are 1. timing—we only have 5 days before the video is due, and 2. scheduling—it’s hard to find a time this week that works for all of the group members.

Our big decisions to make are where we want to video the tour simulation, what we want to include in our “script,” and scheduling.

Our low point this week was not getting a ton accomplished because of spring break. Our high point was that we added a new member to our group: Simon the dog!

3 years ago ·

Jia Lu Ni

3 years ago ·

Alexandrea Marie Lohmann

Team 4 Weekly Update

How would customers get the passport?
The customers would get a passport via student ambassadors scattered throughout campus at peak times of the school year (beginning of semesters), when they visit an included business (either from a pick-up counter or delivered by server at the end of the meal), as well as stocked in various locations such as TUC on campus.

Does a passport increase visibility? Does it push you to travel?
A passport invokes the feeling of adventure; it gets people thinking along the lines of exploring an area, as well as trying new things. Also, the idea behind the stamp is an incentive in itself, as you are gaining offers at other locations.
The visibility we are addressing is making students and residents aware of the options they have for dining and other services outside the world of chains. The passport would both inform and encourage consumers to try to new options due to the incentives included.

Is a passport the correct solution?
Other considerations:
1. A foldable map with spaces next to each location for a small description and a coupon or incentive to visit, which would be focusing on a wider group (not necessarily residents or students), as it does not require a visit to an additional business to redeem coupon or offer.
2. An informational piece listing/describing each business, with one or two random coupons/offers to start your journey, and when you visit that location, they give you a choice of another to continue. More resident/student specific, as it requires a longer timeline of use.
3. We discussed a “Walk of Fame” format, which would display a plaque for each small business in the ground, linking businesses together as people walk by. It could also be in the form of specific signage. This idea would be a more on-site approach, to draw consumers in while they are already out and about.

The passport is a print piece that would stick out amongst various coupon booklets already existent. In addition, it requires action on both sides, as the consumer is not offered all of the deals upfront, they are required to go to at least one business first. It is more of a collaboration between businesses and those they serve. The appearance is also a more permanent design by materiality, which encourages continued use.

3 years ago ·

Alexandrea Marie Lohmann

3 years ago ·

Gina Griesdorn

3 years ago ·

Gina Griesdorn

DFA Progress Report (Team 1)

This week we went through comments/critiques from our project and decided how we could improve upon our project from our feedback. Through this feedback, we have come up with a list of questions to ask potential users/visitors for the community event, Foodapalooza, and also to restaurant owners to get a better insight of how the event would be best executed.

This coming week we will all reach out to users/restaurants to get their feedback for the Foodapalooza.

The biggest obstacle we are facing at this point is figuring out the best way to simulate the Foodapalooza experience we are envisioning in order to get feedback for the event.

A high point of this week was figuring out a list of questions to ask people to get feedback about our idea. A low point would be figuring out how/when all of the necessary research and logistics of getting research will be completed.

3 years ago ·

Madeline Engle

3 years ago ·

Madeline Engle

DFA Progress Report (Group 6)

We made a wire frame for the app (images to be uploaded as part of presentation for tomorrow). The app focuses on spreading community awareness about local busnesses (shopping, food, otherwise) and creating a kind of closer connection between the users and the small business owners through profiles, etc.

We received preliminary feedback from small business owners in the Clifton area. Most of the responses were positive, if vague.

Some things were brought up to consider:
Whether the app would be free or paid and the importance of effective marketing for it to take off.
Still aiming to get feedback from more local business owners this upcoming week, potentially interview more people.

Cute Pieces: Coupons worth points was a promising idea
Making it a nonprofit: having basic app as a free tool for small businesses
Then having a secondary tier to add more to business page/other features (would cost money+ profit from that could be re-invested into the community)

Goals for this week/after SB:
Have a fleshed out plan for the app. We need a more concrete/read-able layout for the app. Follow up with small businesses that were not able to talk previously.

Biggest obstacles so far: its very challenging to get everyone to meet together at the same time, we all have very busy schedules!

Our biggest decisions so far are trying to solidify the design of the app and figuring out if business owners would use it (create in Illustrator, photoshop)! (Also branding?)

Low point: most of our group wasn't at the meeting yesterday (oops)
High point: our team is still rad.

3 years ago ·

Jia Lu Ni

3 years ago ·

Jia Lu Ni

This week we got some good feedback from potential stakeholders for our Local Business Tour solution. A parent suggested the first night of orientation would be a good time for the tour because there wasn’t anything planned for the parents and students, putting a map on the orientation page or handing out a physical map, and introducing the tour to college visits. The overall feedback we got from freshman about our idea was positive, and they suggested running it a couple times a year, but having the big event during orientation. Also, when asked if they would pay for it, interest lessened a bit. SOLs that we asked also thought it was a great idea. Our biggest takeaway from these responses was expanding the event to college visits so that the experience extends to potential students as well as current students and could help in being the deciding factor of whether a student chooses UC or not.

In the upcoming week, we will be working on our midpoint review presentation through Google drive. We will all update the living presentation individually with information that we think is relevant, then meet Tuesday to tighten everything up and fill in any holes. We are also making a survey to see if people do interact with local businesses and how often if so. We will be able to analyze data from students at different stages of their college career and see if there is an upward trend of interaction. Hopefully this will validate our initial assertions. We are also going to talk to some small businesses—possibly some that have already been contacted through DFA at the beginning of research (Plaza, bike shop, Bang Bang, Jenco, Bana Market, Beelistic, Altar’d State, Urban Outfitters, Sitwells, Om Café, Pangea) and some others such as Hangover Easy, Meatball Kitchen, Rohs St, Highland, Tea N Bowl, Deep India, just to name some possibilities. The neighborhoods we are looking at are Short Vine, Ludlow, and Calhoun/Macmillan.

Some obstacles we might encounter are possibly unresponsive contacts, the issue some students might have with paying for the tour, and (on a smaller scale) DAAP lyfe making it hard to get the work we as DFA need to get done. But we’re champs and will power through it.

Our big decisions at the moment are which businesses to contact and when the tour should be and frequency of the tour.

High Point of the week: 1. the viewpoint of the parent was really interesting, and 2. Stacy loved our HCW and gave great feedback! Woop!

Low Point: Audrey almost fell on the ice. But she didn’t! Cat like reflexes.

3 years ago ·

Gina Griesdorn

3 years ago ·

Gina Griesdorn

Team 1:

This week we developed concept/name plans to present to local entrepreneurs in the Clifton area in order to develop a local promotional event for small business restaurants in the Clifton area.

Next week we will begin prototyping the supplementary information (punch card), promotional elements (poster), branding, solidifying event plans, get feed back for all of our possible plans, and create a sample presentation to present to businesses.

The biggest obstacles have been finding schedules that work with all group members.

The biggest decisions that will need to be made are figuring out a brand direction and solidifying a business plan to present to local businesses.

High Point: brainstorming event name “Foodapalooza”, brainstorming and coming up with business/event plan options.

Low Point: Figuring out what is the best business/event option

3 years ago ·

Jillian Kavinsky

Team Dos, Project Update Dos:

This past week, we articulated our mission statement for the project and its action steps, in addition to compiling a list of businesses that would be interested in participating with the project. In the next week, we plan to continue speaking with those businesses for feedback and to gauge interest, as well as finalizing our project update presentation and beginning to design the mock-up and budget out our tangible maps.

The obstacles impeding us from accomplishing our goals are the fact that we are all college students and are very busy. The big decisions we are making right now are how to put our plan into action, and what the app's minimum viable product will be.

High point: we have an awesome idea.
Low point: losing contact with half our team.

3 years ago ·

Jillian Kavinsky

3 years ago ·

Jason Conrad

3 years ago ·

Jason Conrad

Team 6 Weekly Update:

What did we accomplish in the last week? We began prototyping our initiative.
What will we accomplish in the next week? We will contact small businesses, and pitch the idea and discuss logistics of it. We will also prepare the presentation for the mid-project critique.
What obstacles are impeding us from accomplishing our tasks? It is difficult gathering every group member due to hectic schedules; this makes contact difficult at points.
What are the big decisions we are making right now? What businesses to contact, which design to utilize on the bag, and how we will organize the presentation.
What was a high point and a low point of the week? Corinne stepped up to make the designs, and Jason will organize the presentation and upload it to the Loft (HIGH POINTS!) Group members were busy with other engagements for the team meeting (LOW POINT).

3 years ago ·

Kathryn Schussheim

3 years ago ·

Kathryn Schussheim

Team 5 Update:

How can we statement: "How can we bring visibility to the small businesses in our community?"

Plan of Attack: Going in, we had a pretty solid concept of a small business "passport" that we wanted to design in order to bring new consumers into local small businesses. The idea would be something that people will get and can carry in their wallet or purse that will draw them into small businesses that they may have previously been unaware of or have not yet visited. We plan on drawing them in through an incentive-based concept through which the passport is utilized to keep track of which businesses a person has visited and resulting from such a visit, will have something such as a coupon or a stamp that now gives discounts at another local small business.

A passport is an already recognized item and many people know how they work. Through the simple application of a stamp, one can document where they have been and how many times. By creating stamps or other marking methods, unique to this passport and local businesses, consumers can travel around Clifton, gaining their travel stamps and utilizing the benefits with various businesses. This passport is our approach to creating a new and continuous flow of business and awareness throughout the lesser-known, less-visited businesses.


Current Work: Currently we are consolidating research done through interviews within the community (both businesses and local consumers). The feedback from this research is being translated into initial sketches and ideations on the concept of a passport, which we will then bring back to the community for feedback and review.

3 years ago ·

Jessica Whayne joined the project

3 years ago ·

Hailey Robinson joined the project

3 years ago ·

Max Holden joined the project

3 years ago ·

Ayla London

3 years ago ·

Ayla London

3 years ago ·

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